Social Media And SEO: The Best Ways To Promote Restaurants & Food Brands
Let’s face it – we are living in a fast paced digital era where businesses are trying to find the best way to acquire customers across all channels. However, restaurants and food businesses are a specific category – and as such – do not fall into the same category as every local business.
In other words, not every strategy works for a local restaurant or a fast food joint. To make most of their online efforts, they should start adopting the power of social media and search engine optimization (SEO) as the two main channels.
Why SEO and Social Media Are A Pair No Local Business Owner Should Miss Today
in fact, social media and local SEO are the best ways restaurants are able to drive in-store sales through digital marketing. Wondering why?
It’s simple – if you find yourself in an area you are not familiar with and looking for a restaurant (or burger joint) with solid reviews, you will immediately reach for your phone and check the map or type for ‘restaurant’ on Google. Now, the power of SEO lets restaurants appear and show up in these results as local businesses – and therefore help you form a decision and eventually eat there.
Same is with social media. Whether you see a friend who recently checked-in a restaurant on Facebook, a tasty picture of a meal in the same restaurant on Instagram or a sponsored post with an discount offer – social media is a thing you cannot miss these days.
Still, a lot of restaurant owners wonder if there is a way to streamline their digital efforts and make their online presence neat in both social media and search engines. Below, we are showing you how can you pull that off.
Boost Local SEO And Social Media- And Traffic To Your Restaurant
Before you even begin with SEO and social media, you should learn which audiences gather where. For example, if young people are your main target audience, maybe you should focus on Instagram and Facebook mostly. Basically, checking out which platforms generate the most relevant and qualified traffic is best after testing out a few adverts.
A great idea that can help you in this manner is to check your competitors and their efforts as well. See how they are making use of the social world and how optimized their listings really are on Google and the other search engines. If they are doing their job perfectly well – you can definitely benchmark their efforts. But if that’s not the case, it is up to you to dominate the competition and drive traffic to your restaurant or food corner.
A thing definitely important to mention is the fact that with social media and SEO for restaurants and food businesses, you are not aiming to land the traffic or direct them to your website. Instead, you should try to inform the audience about your business and make it come directly to your restaurant. For that, you need a detailed contact information so that they book their spot or order by phone or online.
Thanks to local SEO, you can submit this information to Google in an easy way. From your number to your email and even map directions to your place, every customer will find it easy to get in touch with you.
A 15-Point Checklist For Successful Social Media And SEO For Restaurants & Food Brands
Whether you own or are working for a food-related business, there is a set of tips you can make use of and instantly drive traffic – thanks to social media and SEO. Here are the best practices you should try to adopt: Use as many keywords as possible
- Always provide call to action for bookings
- Encourage interaction for greater visibility
- Use hashtags for greater visibility
- Promote or sponsor local events on social media
- Geotag your photos on social media
- Get backlinks and reviews from local bloggers and influencers
- Optimize your business information in Google maps
- Update your website and make it mobile-friendly
- Add your menu to your Facebook page
- Join restaurant directories
- Use Google places for an easier way to get discovered by tourists
- Get reviews from your loyal customers
- Always focus on user experience and conversions
- Monitor and analyze your results and if needed, change the strategy or tailor it to a specific audience
It may sound complex or too time consuming for every local restaurant owner to do this. However, there is even a solution to that problem – and the answer is hiring a social media and SEO agency to take care of the entire approach ‘under one roof’.
Proven Restaurant SEO And Social Media Marketing That Works For Your Business
In the end, it is safe to say that people nowadays are making their decisions online – instead of offline. The online marketing is measuring more traffic than ever before – and traditional advertising sits there in the shadow. Since it is more affordable, more focused and definitely more targeted, online marketing steals the show and helps local food businesses to get more customers inside their doors.
However, all of that could fall to pieces if your business is not adopting the right social media and SEO strategy to success. Need more help with it?
At Tasty Revenue, we specialize in helping local businesses grow through the power of online marketing. Contact us today and start seeing results!