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INCREASE YOUR RESTAURANT BRAND AWARENESS AND CUSTOMER BASE WITH SOCIAL MEDIA
Tasty Revenue
Social media can no longer be dismissed by several restaurants and other food establishments as it is a concept for marketing their brand. It is a necessity for any food establishments looking to attract new customers and increase their brand awareness, as it is gradually becoming more significant in the ways consumers are choosing where to eat. With your current and potential customers embracing social media both at work and for leisure, they would expect to be able to find you... and they are SEARCHING. The use of social media is arguably more important than having website for a restaurant. It is simply a marketing revolution through which you can reach anyone, anywhere globally, in real-time. If your restaurant or food establishment is not connected to any social media, you may be risking your business’s survival. Of course a few restaurants who do not embrace the benefits of this global phenomenon may well continue to enjoy a profitable future, but they are actually missing out on opportunities, such as getting customer feedback, relating with customers etc.
Why it is essential for your business to be on social media
One of the main reasons to be on social media is that it helps to improve customer’s trust and loyalty to your restaurant. Your customers want to know that they have a direct connection to your services. They want to feel reassured that should something go wrong or should something work out great, that they have a direct line to the person in charge. Some other reasons to be on social media may include:
Drives brand support
Being on social media makes your customers feel more connected, and in return, make them want to spread the love around about how great your food and service is. Any client who desires to capture their meal’s image and share with their online followers is a prospective brand advocate. As a restaurant owner, it is your job to allow brand advocates and develop techniques to intensify their messages.
Enhances Customer Experiences
The best restaurants do not just sell food, but also sell experiences. For many customers, social media is part of the appeal of dining out as it enables them to share their experiences with their online communities. Therefore when your customers distribute images and messages about their meals, your restaurant is incentivized to better understand the impact your food has on guests’ perceptions of food quality.
Engage with customers and build brand enhancing relationships
If your restaurant has last minutes issue that conflicts with open times or your service, it can be announced online and give customers adequate time to change their schedule. It can also announce upcoming festivities or specials.
Search engine optimization and your restaurant business
You would certainly want your restaurant to show up on top when people search for it or anything corresponding, right? This is where SEO comes into play. SEO is a long term investment with impressive results and ROI. It has closely overlapped with social media marketing that they cannot be separated for marketing strategies. While social media helps you reach the public and send messages about your brand, Search Engine Optimization (SEO) allows your restaurant to share information which generates website traffic. This information could be in the form of articles, blogs, testimonies, videos, or photos. If these items cannot be found in a search engine, then their worth is lost because your potential customers will not see them. However, SEO tactics guarantee all relevant content is locatable, effective, and generates the website traffic needed to increase consumer awareness. Not only does SEO create an exposure your business cannot receive from any other type of advertising. It is helpful in bringing in more business, and required nowadays to have an internet presence simply to survive as a business.
Tips and tricks to enhance your restaurant’s social media presence
Improving your social media presence can noticeably boost your restaurant business. Whether you are just getting started or looking to enhance your online marketing efforts, listed below are great ways to enhance your social media presence.
Post stunning photography and video of your food and your restaurant
Post engaging and relevant contents.
Communicate any deals or promotions you are running
Include images of your menu items that are visually attractive
Respond to any posts and pictures that you have been tagged in.
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